MCA Publishing ultimately financed the album through Hot Mustard Records, its new independent label for the development of new artists, with distribution being handled by MCA Records. Leeds Levy, president of MCA Publishing in North America, thought that Alanis had the talent to succeed and agreed to sign her to a publishing deal, as well as help fund a record deal for her. The next day, he met Alanis and her parents, and told them he wanted to sign her, but MCA Records did not endorse this decision. In 1988, Howe sent the video to Alexander, who later arranged a dinner meeting with Morissette. Howe and Klovan funded what was ultimately an expensive promotional video for the single that was filmed in Paris, France. One of the demo recordings Howe and Alanis created with keyboardist Serge Côté in the studio was Walk Away.
After auditioning more than once, she did eventually appear on Star Search in 1990. Klovan intended for Howe to work with Alanis so that she could audition on the television show Star Search, but eventually both of them decided to try to secure a record contract for her instead.
At the 1988 World Figure Skating Championships, she recorded a well-received version of “O Canada” with two musicians, one of whom was Leslie Howe of the duo One to One. In 1987, Alanis met entertainment manager Stephan Klovan. He called it very promising, but decided not to sign her to a record deal owing to her age. John Alexander, head of A&R for MCA Records Canada, first heard a demo tape from Alanis in 1983, when she was nine years old.
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